A company based near Washington, DC, Pramantha Solutions offered a unique challenge in identity design - creating a visual style to represent a company that works in situational intelligence.
Pramantha, the Sanskrit word referring to the upper stick used to create fire through friction, lends itself to powerful imagery.
This icon brings together several major elements of not only the meaning behind the company name, but also the nature of their business. Through the use of simple shapes and colors, this icon brings the ideas and feelings of fire, in both the color used and its placement in the overall mark. Several entities come together to a central point, implying motion which culminates at the tip of our “fire.” The overall style and execution of the shapes indicate a certain level of modern, calculating precision. It is sharp and purposeful. This mark has presence. It holds and directs the eye without the accompaniment of the company name.
Precision, Modern, Power, Fire, Purpose, Sharp, Movement, Direction, Versatile, Compound
The brand identity impressed the founders enough that they asked me to take on another project with them, designing and creating a semi-functioning prototype for investor meetings and presentations. Much of the function of the app is locked under NDA, but I was able to create a full wireframe detailing the apps primary functions and user flows using Adobe XD which also facilitated the process of creating a prototype from the wireframes.