Mountain Laurel Medical Center is a leading provider of medical care and health education in the western Maryland community, a historically underserved area. We worked with them to provide a visual identity and branding collateral that reflected the high level of medical care that they provide while staying connected to the rural region where they operate.
The icon in this project held a lot of significance for the organization, as they felt the need to update their image. I worked to bring them up from looking like a small-town clinic to something that better reflected the high-quality facility that Mountain Laurel operates while celebrating the rural area they are serving. Keeping this in mind, I developed an icon that pulls together the mountains and lake that Garrett County, Maryland, is so well known for, with a modern aesthetic to represent them in an ever-expanding industry.