During my time at ViTRO Agency I had the opportunity to work with many amazing, impactful brands that were more interested in telling a story than just pushing product. Massey Ferguson was an excellent example of that ambition. The focus of the series of ads below was to appeal to the mentality of a farmer, which at times has to be harder than steel to see the potential in the land that they work. Beneath the snow, ice, dust, or swamp there is limitless potential.
I worked as the production artist in a team of talented creatives that brought this series to life. A contracted artist created custom illustrations for the backdrops and our team brought the rest of the pieces together into these polished layouts.