The founders of M33 Growth had an incredible vision for their company and a dream team of executive colleagues looking to make their mark on an incredibly competitive industry.
As a capital investment firm, M33 Growth’s mission was identifying what is necessary for a company to break free from what is holding it back, and providing the fuel for them to act on that information. To help them achieve their Escape Velocity. This concept led to what became the foundation of their name and messaging going forward.
Innovating on the standard practice for venture capital firms, M33 Growth uses targeted investments combined with business coaching and consulting. They use this method with companies who are being held back by specific pain-points because the success of M33 is best served by helping their clients grow. M33 provides meaningful support and education to help companies break through obstacles to hard-won success.
BREAKTHROUGH | COLLABORATION | GROWTH | VELOCITY | PROGRESS | POTENTIAL
These were the words that defined the ethos that the founders were looking to bring to their market, in a tone consistent with how they wanted to be perceived.
Escape Velocity is the speed necessary for an object to escape the gravitational pull of another object. The escape velocity of earth is approximately 11.186 km/s, Mach 33. We expanded on this concept to develop a style to build their messaging for their website, investor pitch decks, and spoken elevator pitch.
"M33 Growth is a venture and growth-stage investment firm that seeks to partner with founders and CEOs to accelerate growth and breakthrough as industry leaders."
“M33 Growth is named for Mach 33, the velocity at which an object reaches escape velocity and breaks out of the gravitational pull of the Earth. Our name mirrors our approach: we partner with founders and CEOs and seek to help them rapidly scale their companies and succeed in their respective markets. While many firms provide capital, M33 Growth brings differentiated hands-on experience to the CEOs and founders with whom we partner.“