While contracting with CLC Agency, I led the creative development of the newly formed Leader Automotive Group, including creating their logo and the visual styles for their print and digital promotions. The key focus was creating a clean aesthetic that was versatile enough to compliment any of the premier automotive brands sold at their dealerships. A secondary focus was having text stylings that could function in all brand collateral from web ads to direct mailers to create a seamless and diverse ad experience.
One of the biggest undertakings of that effort was the Summer Sales Event direct mail and email campaign. I created a layout that could be simply updated with logos, colors, and location information on the outside, and on the inside the featured vehicle lineup for different dealerships within the Leader Automotive Group.
Disclaimer: This project was completed while contracted to provide services to CLC Agency.